Inspiring people and teams to unlock their potential.

Executive and team coaching for leaders, founders, and their teams. For those ready to lead with integrity and purpose.

Bliss Coaching by Katrin Papazyan

20+ years developing people and teams — as a senior leader, CFO, CEO and Country Manager. 

Katrin Papazyan is an executive and team coach based in Sofia, Bulgaria, working with leaders, founders, and their teams in person and online.

Portrait of Katrin Papazyan, executive and leadership coach

From potential on hold to potential realized on purpose.

From conversations that stall to conversations that change things.

You’ve built something real. And success hasn’t quieted the feeling that there’s more available to you — more in who you’re becoming, beyond what you’ve already achieved.

This is what I coach for — individuals and teams ready to take that next step.

Executive and team coach with more than 20 years of senior leadership experience, including roles as CFO, CEO, and Country Manager.

Katrin brings direct experience of leading organizations, developing people, and building cultures grounded in trust, clarity, and purpose.

Based in Sofia, Bulgaria. Available for in-person work in Bulgaria and internationally, as well as online coaching worldwide.

Who I work with

I work with leaders, founders and leadership teams who are:

  • Stepping into greater responsibility or complexity
  • Leading through growth, change or uncertainty
  • Ready to strengthen trust, alignment and decision-making
  • Looking for space to think clearly and lead with greater intention

The work may begin with one leader or with the whole team.

Team Coaching

For boards, executive teams, senior leadership teams — and any team ready to do this work. I create the space for a team to unlock the potential it already holds and help you with the achievement of our goals.

Individual Coaching

For senior leaders, executives, managers, founders — and anyone ready to unlock their potential. Space to think out loud, and find what’s already in you. I help you get from where you are to where you want to get, to who you want to be. 

I believe every person and every team is capable of more — because growth is not a destination but the path we go on – as an endless quest to become who we are meant to be.
And it doesn’t stop with you: when you grow, it moves through your team, your organization, and everyone your work touches.

Send a quick message about what’s going on — if it feels like a fit, we’ll set up a free discovery call.

"When she told us she was leaving, over 100 people stood and applauded with tears in their eyes. That's the moment that says it best — a wonderful leader, and a genuine example for all of us."
Bilyana Petkova
Supervisor, Supply Chain Teams, TTEC
"A very experienced senior leader, open to ideas, creating a balanced, safe space where you can give your best."
Bozhidar Petkov
Delivery Lead, Flutter International
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