Katrin Papazyan — Executive and Team Coach
At a glance
- 20+ years in senior leadership
- Former CFO, CEO, and Country Manager
- ACCA-qualified
- Certified Belbin Team Coach
- Executive, leadership, founder, and team coaching
- Based in Sofia, Bulgaria
- Available in person and internationally online
- Coaching in English, Bulgarian, and Italian
About Katrin Papazyan
I’m Katrin Papazyan, founder of Bliss Coaching and an executive and team coach based in Sofia, Bulgaria. I work with leaders, founders and leadership teams in Bulgaria and internationally.
Before creating Bliss Coaching, I spent more than 20 years in senior leadership—qualifying as an ACCA, serving in CFO and CEO roles, and most recently leading a health and wellness organization as Country Manager.
What drives Katrin
I believe every person and every team is capable of more — because growth is not a destination but it is the path we go on. And what “more” means keeps changing as we do.
I love watching people and teams become a better version of themselves — and inspiring that growth in them. To me, this is what fulfillment is made of: being a little greater than we were yesterday, and contributing something meaningful to the world along the way.
I believe business can be a force for good — a natural result of people leading with awareness. When a leader shifts, it moves through the team, the organization, and everyone those people touch.
How Katrin works
I trust that the wisdom of a leader or a team is already there. My role is to hold the space where it can surface, where psychological safety can flourish and difficult conversations can be held. The way I coach leaves people and teams capable of continuing the work even when I am no longer there.
My approach is reflective, systemic and tailored to the client’s context: I create the structure and psychological safety in which leaders and teams can see their patterns, hold meaningful conversations and find their own way forward.
I’m based in Bulgaria, and I travel where the work calls me.